Why is 'Not your everyday lotion' called 'Not your everyday lotion' ?

Question

Accepted Answer

Good Question! 'Not your everyday lotion' is just that; not your everyday lotion you set by the sink to use after doing the dishes. And it's not your everyday lotion you keep in your purse to use throughout the day. This lotion is truly intended for healing and regeneration of skin cells. It is supposed to be applied at night after a warm shower or bath. You lather it on your skin and let it soak in. It is thick and oily and your skin will love you for it in the morning!

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Why is 'Not your everyday lotion' called 'Not your everyday lotion' ?